JOURNALS/BOOKS
Study on construction and quantification of evaluation index system of coal enterprise marketing performance 2771-2782 Y. Yang

Energy Education Science and Technology Part A: Energy Science and Research

2014 Volume (issues) 32(4): 2771-2782

 

Study on construction and

quantification of evaluation index system

of coal enterprise marketing performance

Yang Yang*

China University of Mining & Technology (Beijing), The School of Management ,Bejing,China

 

 

Received: 03 March 2014; accepted: 07 May 2014

Abstract

 

Coal enterprise marketing is the top priority in business operations. Results of coal enterprise marketing will have a direct bearing on the fate of enterprise development and the performance of coal enterprise marketing has become a hot topic in current society, especially in sales division in the business. Thus, effective revaluation of enterprise performance is also very popular in business and management research due to its realistic and important business meaning. Among those, one of the most important topics is to construct evaluation method by using various index systems, which it is not only easy to operate, but also to measure results of enterprise marketing effectively. This paper applies various evaluation indicators to establish the coal production and sale close index, in order to reflect the coal marketing management status, and the index was also quantified by use of principal component analysis. In which the correlation coefficient of production, type, quality, sales organization, storage and shipping system, and sales of the coal will be analyzed in detail in this model. Quantitative method is used in this model and data is from evaluation of the degree of convergence and major coal enterprises with internal departments in key aspects of the marketing process. This methodology not only measures the marketing result effectively, but also minimizes non-essential elements. In addition, it also can enhance marketing management level, establish an effective marketing system and improve economic performance.

 

Keywords: Coal marketing management; Revaluation of sales; Production and sales rate; Coal inventory management; Coal transportation