JOURNALS/BOOKS
The antecedents of consumers’ anti-consumption behaviors and sustainability: Evidence from emerging economy 393-408 R. Kaynak, S. Eksi

Energy Education Science and Technology Part B: Social and Educational Studies

2013 Volume (issue) 5(2): 393-408


 

 

 

The antecedents of consumers’ anti-consumption behaviors and sustainability: Evidence from emerging economy

 

 

Ramazan Kaynak*, Sevgi Eksi

 

 

Gebze Institute of Technology, Faculty of Business Administration, Cayirova Campus,Gebze, Kocaeli, Turkey

 

 

 

Received: 10 January 2013; accepted: 18 March 2013

Abstract

      This study reveals prevalent antecedents of main anti-consumer groups, which are voluntary simplifiers, global impact consumers, anti-loyal consumers and market activists. In the theoretical framework, the impacts of ethnocentrism, religiosity, environmental and health consciousness upon each group. The empirical results of the study put forth important findings in terms of understanding anti-consumer groups in a more detailed way. This study also offers noteworthy implications for researchers and marketing managers in the light of significant relationships observed among latent variables.

Keywords: Anti-consumption behaviors; Sustainability; Emerging economy