Energy Education Science and Technology Part B: Social and Educational Studies
2013 Volume (issue) 5(2): 393-408
The antecedents of consumers’ anti-consumption behaviors and sustainability: Evidence from emerging economy
Ramazan Kaynak*, Sevgi Eksi
Gebze Institute of Technology, Faculty of Business Administration, Cayirova Campus,Gebze, Kocaeli, Turkey
Received: 10 January 2013; accepted: 18 March 2013
This study reveals prevalent antecedents of main anti-consumer groups, which are voluntary simplifiers, global impact consumers, anti-loyal consumers and market activists. In the theoretical framework, the impacts of ethnocentrism, religiosity, environmental and health consciousness upon each group. The empirical results of the study put forth important findings in terms of understanding anti-consumer groups in a more detailed way. This study also offers noteworthy implications for researchers and marketing managers in the light of significant relationships observed among latent variables.
Keywords: Anti-consumption behaviors; Sustainability; Emerging economy